Privacy policy

All materials on our Website are provided solely for informational purposes. The materials are not intended to constitute any advice. Your viewing or use of the materials shall in no way create any relationship with LifeThriver LLC or any of our partners, associates or affiliates.

We collect several types of information from and about users of our Website, including information (a) by which you may be personally identified, such as name, postal address, email address, telephone number, credit card information (if voluntarily submitted by our visitors), or any other identifier by which you may be contacted online or offline (“personal information”); or (b) about your internet connection, the equipment you use to access our Website and usage details.

We collect this information:

• Directly from you when you provide it to us
• Automatically as you navigate through the Website (usage details, IP addresses, and information collected through cookies and similar technologies)
• From third parties, for example, our business partners

Personally identifiable information may include, but is not limited to:

• First and last name
• Email address
• Phone number
• Business name, website URL, state, ZIP/postal code, city
• Any personal information you post on our Website
• Data about how you use our Website
• Technical data (IP address, login data, browser details, time zone, device)
• Marketing and communication preferences
• Any information you directly provide through a contact form, survey, phone call, email, or otherwise
• Photographs of you at events
• Cookies and usage data

We take commercially reasonable steps to protect the personally identifiable information you provide to us from misuse, disclosure or unauthorized access. We only share personally identifiable information with trusted third parties who use the same level of care in processing your information. Due to the nature of the internet and developing technologies, we cannot provide assurances as to the security of your information. Should a data breach of which we are aware occur, we will notify you immediately.

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including details of your visits, traffic data, location data, and information about your computer and internet connection. We may use your IP address to help prevent fraud, diagnose problems, and offer you products and services.

We do not currently respond to browser-based “Do Not Track” signals, because there is not yet a common understanding of how to interpret them.

The technologies we use for this automatic data collection may include cookies (small files placed on your device), Flash cookies, and web beacons (small electronic files that permit us to count users who have visited pages or opened emails, and to compile site statistics).

We employ third-party companies and individuals to facilitate our Website, perform Website-related services, or assist us in analyzing how our Website is used. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. Representative service providers include:

• Supabase (database + authentication): supabase.com/privacy
• Vercel (hosting): vercel.com/legal/privacy-policy
• Resend (transactional email): resend.com/legal/privacy-policy
• Twilio (text messaging): twilio.com/legal/privacy
• Anthropic (AI-generated coach messages): anthropic.com/legal/privacy
• GoHighLevel: gohighlevel.com/privacy-policy
• Beehiiv (newsletters): beehiiv.com/privacy

We may provide paid products and services within the Website. In that case, we use third-party services for payment processing. We will not store or collect your payment card details. That information is provided directly to our third-party payment processors, whose use of your personal information is governed by their privacy policies. These payment processors adhere to PCI-DSS standards.

The payment processors we work with include:

• Stripe: stripe.com/privacy
• PayPal: paypal.com privacy

We use information collected about you or that you provide to us, including any personal information, for the following purposes:

• To present our Website and its contents to you
• To validate your compliance with the Terms of Use
• For content improvement and feedback purposes
• To provide you with information, products, or services you request
• To reach you regarding your use of the Website or products
• To contact you about our goods and services that may interest you
• To provide you with notices about your account or subscription, including expiration and renewal notices
• To carry out our obligations and enforce our rights arising from any contracts
• To notify you about changes to our Website, products, or services
• To allow you to participate in interactive features
• To run social media advertisements and/or create look-alike audiences
• To process payments and run advertisements with our affiliates
• For any other purpose with your consent

By submitting your email address, you agree to receive emails from the Company. You can cancel your participation in any email list at any time by clicking the opt-out link included in each email. We do not send unsolicited commercial email and are compliant with the CAN-SPAM Act. We will not sell, rent, or share your email address.

By submitting your mobile phone number and opting in to SMS within Operator (see the SMS Consent & Messaging Terms), you expressly consent to receive automated text messages from us at the number provided. Consent is not required to purchase goods or services. Message and data rates may apply. You can opt out of further text communications by replying STOP to any message or by turning off the SMS toggle in your Operator Settings. We will not sell, rent, or share your mobile number. Mobile information will not be shared, rented, or sold to third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors providing support services such as Twilio is permitted; those subcontractors do not use the information for their own marketing.

If you are from the European Economic Area, our legal basis for collecting and using the personal information described in this policy depends on the personal information we collect and the specific context in which we collect it. We may process your personal information because:

• We need to perform a contract with you
• You have given us permission to do so
• The processing is in our legitimate interests and is not overridden by your rights
• For payment processing purposes
• To comply with the law

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. Usage data is generally retained for a shorter period of time, except when used to strengthen security or improve functionality, or as otherwise legally required.

Your personal information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data to the United States and process it there.

Your consent to this Privacy Policy, followed by your submission of such information, represents your agreement to that transfer. We will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy.

We may disclose aggregated information about our users without restriction. We may disclose personal information:

• To our subsidiaries and affiliates
• To contractors, service providers, and other third parties that support our business
• To a buyer or successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of assets
• To fulfill any purpose for which you provide it
• With your consent
• To comply with any court order, law, or legal process
• To enforce our Terms of Use and other agreements
• If disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others

Except as otherwise stated in this policy, we will never share your personally identifiable information with third parties unless you have given us explicit permission to do so.

You can set your browser to refuse all or some browser cookies or alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly. You can opt out of receiving targeted ads from members of the Network Advertising Initiative on the NAI's website.

You can review and change your personal information by logging into the Website and visiting your account profile page. You may also send an email to support@lifethriver.com to request access to, correct, or delete any personal information that you have provided to us, or to unsubscribe from any of our opt-ins, mailings, or newsletters.

If you are a resident of the EEA, you have certain data protection rights. In certain circumstances, you have the following rights:

• The right to access, update, or delete the information we have on you
• The right of rectification if information is inaccurate or incomplete
• The right to object to our processing of your personal information
• The right to request restriction of processing
• The right to data portability
• The right to withdraw consent where we relied on it

We may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority.

Our Website is not intended for children under 18 years of age in compliance with COPPA and GDPR. We do not knowingly collect personal information from children under 18. If we learn we have collected information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please email support@lifethriver.com.

It is our policy to post any changes we make to our privacy policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.

While we use reasonable efforts to include accurate and up-to-date information on our Website, we make no warranties or representations as to its accuracy. LifeThriver LLC assumes no liability or responsibility for any errors or omissions in the content on our Website. Our Website and all contents are provided on an “as is” basis without warranties of any kind, either express or implied.

Our Website is controlled and operated by LifeThriver LLC in the United States. This Privacy Policy and your agreement to it shall be construed in accordance with the laws of the State of Florida, without regard to any conflict of law provisions. Any dispute arising under this Privacy Policy shall be resolved exclusively by the state or federal courts sitting in Okaloosa County, Florida.

If you need to contact us, please email support@lifethriver.com. We strive to provide excellent products, along with equally excellent customer service. If you have any questions about this Privacy Policy or our practices, please feel free to contact us.